The book “Shades of Blue: Science, Technologies and Business Strategies for the Exploration of Unchartered Futures“, published by McGrawHill and edited by Marica Grego, a researcher at the University of Pavia, was presented on Thursday, 23rd January, at the ITIR Summit 2025.

“Shades of Blue” is an innovative volume created in collaboration with ITIR – Institute for Transformative Innovation Research. The book aims to inspire new perspectives on science, technology, and business strategies, offering valuable insights to address future challenges.

In Chapter 14, titled “From Shadow to Sunlight: Transforming Hidden Organization Data into Strategic AI Assets,“ Vesenda explores how hidden organisational data (Shadow Data), often invisible to core business systems and challenging to manage, can be transformed into valuable assets for Artificial Intelligence (AI). These data, typically residing in spreadsheets, customised applications, or rigid SaaS solutions, can be structured, centralised, and integrated into the organisation’s core information systems through low-code platforms (LCAP). These innovative technologies unlock unexplored potential, enabling the creation of an application ecosystem that extends and optimises existing information systems, making data more accessible, governable, and ready for advanced analysis.

A structured transformation results in centralised, traceable, and digitally prepared resources for Business and Artificial Intelligence. Once these hidden data treasures are uncovered and organised, they become essential for powering intelligent algorithms and more accurate predictive models, opening new opportunities for businesses to make strategic decisions based on solid insights.
Business and Artificial Intelligence can then fully realise their potential, enhancing the effectiveness of organisational operations.

With this transformation, organisations can:

  • Improve analysis accuracy and enhance forecasts: By identifying, restructuring, and governing hidden data, more precise and reliable AI models can be trained.
  • Increase operational efficiency: Automating manual and repetitive processes reduces time and costs.
  • Make better-informed decisions: With a complete and integrated view of business data, decisions become more timely and based on accurate information.

In summary, Chapter 14 of “Shades of Blue” highlights how the synergy between AI and LCAP can transform hidden data into strategic assets, improving operational efficiency and organisational competitiveness. Moreover, it leads to sustainable and transformative innovation, helping create more agile business environments that can quickly respond to market challenges.

The book “Shades of Blue” serves as a reference point for all those who wish to explore the new frontiers of innovation.
Vesenda is proud to have contributed to this project, demonstrating how AI-ready data can support organisations in their digital transformation, creating a smarter and more sustainable future.

The book is available in bookstores and online at this link: www.mheducation.it/shades-of-blue-9788838612909-italy